Customer Insight (Urgent) Posted By Mancer Consulting Services

Position Vacant :

Customer Insight (Urgent)

No. of Openings :

1

Company Name :

Mancer Consulting Services

Job Description :

Specific Responsibilities Develop and interpret statistical models for targeted acquisition, retention, cross-sell, customer lifetime value or behavioral segmentation models using predictive modeling techniques that include linear and logistic regression, cluster analysis, neural nets and other statistical techniques. � Customer Segmentation (behavioral and value based) � Customer Profiling, Scoring, Customer Equity and Lifetime Value Modeling � Acquisition models � prospect targeting, prospect potential value, product positioning, key influencers, product awareness � Retention models � loyalty, store choice, customer service, satisfaction, propensity to churn, attrition models � Cross-selling models � product affinity model, propensity to respond, predicted transaction rates, predicted sales value, predicted next purchase � Models to optimize effectiveness of customer contacts and strategies as well as and service channel preference. � Real-Time Analytics � real-time scoring and offer generation models, assessing customer behavior over time for marketing event triggers to support automated marketing programs Optimization Analytics � pricing and promotion optimization models

Desired Profile :

Understanding of analytical CRM and experience in the analytical marketing methodology and data mining � Experienced in the analysis of marketing databases using SAS, SPSS, or KXEN or another statistical modeling tool � Understand SQL; experience with SQL a plus � Demonstrate a proven practice of project management discipline; project management skills a plus; � Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people � Degree in Marketing, Operations Research, Mathematics, Statistics, or Computer Science with an emphasis in statistics; advanced degree a plus � Ability to derive insight from large amounts of data from diverse sources � Strong aptitude, ability, motivation and interest in placing quantitative analysis in the context of marketing and business economics � Ability to work on multiple projects and set priorities Other Requirements: � Attended IIT, Regional Engineering College, BITS, Top-Tier Local Engineering College, IIM, Top-Tier Local Management School or science colleges � Must be willing to travel 100%. � Must understand consulting lifestyle - providing directions, preparing strategy/approach points of view, doing tool/analytical comparisons and asset development work � Should be comfortable learning new software tools � needs to be a fast learner.

Experience Required :

24 (Months) to 60 (Months)

Job Category :

CRM/IT Enabled Services/BPO/Medical TranscriptionTranscription/Operations/Telecalling >>> Voice >>> Mktg/Advtg/MR/Media Planning/PR/Corp. Comm.

Opening Location :

Maharashtra-Mumbai

Education :

B.Tech/B.E., M.Sc, MBA/PGDM

Key Skills :

Premier Instt.,SAS

Salary Offered :

Not Specified

Career Level :

Mid Career

Job Type :

Permanent

Job Status :

Full-Time

Company Name :

Mancer Consulting Services

Profile :

It''s a leading International ITES

Contact Name :

Neha

Posted On :

3/4/2006